THAT is Midtown
THAT IS Midtown is a free Sacramento Summer block party series. It takes place every second Saturday at Midtown Sacramento’s MARRS Building Block. They feature live performances, artists, games, and local vendors.
PROJECT
THIS Midtown is the original sister-brand of concerts that began in June 2013. By 2014, the “100% Free Concert Series” had evolved into a Second Saturday Block Party series with performances by Yacht, Classixx, Planet Booty, Midi Matilda, and more. After the success of THIS Midtown, THAT IS Midtown was launched in Summer 2015.
The concert and block party series is hosted by Getta Clue Store. I helped produce the look and marketing assets of their new sister-brand’s launch. They wanted something to compliment, but to also be completely distinguishable from THIS Midtown.
I collaborated with designer Nicholas Naraja to create the final branding for THIS Midtown, which was overall inspired by Official Brand, Dabs Myla, & Aaron K Kai.
ROLE
Project Manager/Producer, Account Manager
- Sourced and managed creative team.
- Handled creative brief, scope of work, contracts, budget, vision, and timelines.
- Owned creative operations, client relationship, and final deliverables.
- Collaborated with copywriter on press release for opening event.
- Using final branding assets, created social media marketing assets for promotion.
