TDF Lifestylists
“We are an unwavering army of people who are passionate about people. We understand that movement heals and the best inspiration is perspiration. We believe that all people should have access to information, resources, and mentorship to become their higher self and to improve the quality of their life and the lives of those they love.” – TourdeForce
PROJECT
In early 2015, a wellness brand, TourdeForce, wanted marketing content to capture their brand and inspire their audience. Their goal was to appeal to a diverse crowd and embody the word “Lifestylist.” They explained a Lifestylist was anyone who lives their life in a way that they are an inspiring force in their community.
I produced the content using my own vision for the shoot. My vision was to capture samples of these Lifestylists in action. But instead of focusing on the activity they do best, I wanted to capture the moments before and after their activity—including their emotions and process that goes into making them a Lifestylist.
ROLE
Production Manager/Project Manager/Producer
- Handled budgets, pre-production, production, contracts, timelines, and deliverables.
- Sourced and managed production team, talent, props, and shoot locations.
- Led and owned creative direction, vision boards, and style guides.
- Collaborated with photographer, Tim Nusog and crew to bring my concepts to life
TALENT
Fidel Zeigler, April La Torre, Abra Ramirez, Maya Gorman, Irubiel Moreno
