Design Program Management
Sephora features over 250 brands, along with their own private label. On top of their online and mobile app stores, they have ~2,300 stores across 33 countries worldwide. Their digital marketing channels are made up of emails, desktop website and mobile app promotions, and social media.
ROLE
Program Manager/Producer/Project Manager
I worked on digital marketing creative programs including web and mobile app promotional offers, website banners, brand pages, and emails. Above these, I managed full digital campaigns where I oversaw the lifespan of a campaign across all of the digital marketing channels to launch new brands partnering with Sephora.
RESPONSIBILITIES
Program kickoffs, reviews, planning, timelines, status updates, approvals, quality control, deliverables, production, implementation, and wrap up. Cross-functional alignment, vendor management, and digital asset management.
Below are examples of digital assets I produced in collaboration with design, copy, and product teams. To the right is my favorite email that I produced for Summer 2017.
