Fall/Winter Lookbook
All Good is a lifestyle brand born out of Sacramento, California. Their aesthetic combines California street culture with its incredible terrains.
PROJECT
I helped produce marketing assets for All Good’s Winter 2015 Collection, such as the video above. The video, along with Jonathan Shoer‘s photography, created the brand’s Fall/Winter 2015 lookbook. This 24 hour time-lapse video of a cabin trip with friends was a challenging shoot since we had to continuously film video for an entire day in harsh weather, while simultaneously doing the photoshoot.
ROLE
Account Manager, Production Manager/Project Manager/Producer
- Handled budgets, pre-production, shoot schedules, project timelines, and creative deliverables.
- Sourced talent, crew, and props.
- Created video production call sheet and model/look style guides.
- Collaborated on storyboard with director, Sami Abdou.
- Managed cast, crew, timing, props during production.
LOOKBOOK PHOTOS
Photography by Jonathan Shoer
